Dec 15, 20224 Signs It’s Time to Optimize OnboardingNo matter how great your SaaS product is, if the user experience is poor, it will not be easy to get traction with growth or scalability. This is especially true when it comes to SaaS user onboarding. …SaaS5 min readSaaS5 min read
Sep 13, 2022Why I’m Passionate about Helping Small Businesses and Startups GrowThis may come as a surprise but, as a college student in 2007, helping small businesses grow and scale their revenue was not part of my vision. As a daughter of parents that immigrated from Poland in the 1980’s, I was passionate about two things: hard work and inciting change…Small Busines6 min readSmall Busines6 min read
Jan 17, 2021The Anatomy of a Perfect Email Marketing NewsletterFor a growing business with any online presence, email marketing is essential to helping you achieve your business goals. A properly strategized email marketing campaign is a cost effective marketing solution. It allows you to increase your reach with current customers and prospective clients while helping increase your conversions and…Email Newsletters7 min readEmail Newsletters7 min read
Published in iD Business Builder·Aug 6, 2020Growing Your Startup During Today’s Economic CrisisGenerally, an economic crisis wreaks havoc on small businesses and local economies, all the way to multinational companies and even impacting a country’s economic growth trajectory. 2020 has seen its fair share of economic crisis; the impact of COVID-19 has led to what is now coined as the 2020 stock…Startup11 min readStartup11 min read
Apr 3, 20183 Not-so-Obvious Things You Must Do Before Your Next Sales CallYou’ve spent days or even weeks tracking down the right prospect, deploying that great new email sequence you created or maybe you even went as far as scripting out a very personalized outreach email. Then it happened. They responded. They just set up a time to speak with you this…Sales3 min readSales3 min read
